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Google Play store Integration

The Google Play Store integration with Yellow.ai enables businesses to monitor and manage app reviews directly within the AI Agent, eliminating the need to switch between platforms.

By centralizing review management within the bot, businesses can streamline feedback handling, enhance customer engagement, and reduce response time, all without leaving the Yellow.ai platform.

With this integration, the AI Agent can:

  • Fetch user reviews and ratings: Automatically retrieve new app reviews and ratings in real time from Google Play Store. This allows teams to track app performance, analyze user sentiment, and respond proactively.
  • Respond to user reviews: The AI or Human agent can respond to reviews from within the platform. The AI Agent can send automated replies, while low ratings can be escalated to a human agent for personalized engagement.

Limitation

  • Bot or agent can send only one reply per feedback, with a maximum of 250 characters.

Prerequisites

Before proceeding with this integration, ensure you have:

  • Google play console access
  • Google cloud console access
  • An Android app deployed on the Play store

Integrate Google Play store with Yellow.ai​

To integrate Google Play store with Yellow.ai, follow these steps:

Get Google console credentials​

For steps to fetch the private key from your google console, click here.

  1. Log in to the Google developer console.

  2. On the Google console developer portal, click Go to create a project.

  3. Enter the Project name, Organization, and Location, then click Create to create a project.

  • Your project will be successfully created.

  1. On the navigation panel, go to IAM & Admin > Service Accounts.

  2. Click on + CREATE SERVICE ACCOUNT.

  3. Add the Service Account Details such as Service account name, Service account ID, and Service account description, then CREATE AND CONTINUE in Step 1. Skip Step 2 and 3.

  • The service account details for your project will be added successfully.

  1. Once the service account is created, click on the email link.

  2. Go to KEYS tab and click on ADD KEY > Create new key.

  3. Select the Key type as JSON and click Create.

note
  • Ensure that you save this file properly, it cannot be recovered once lost.
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• A confirmation message Private key saved to your computer is displayed.drawing10. Copy the **Private key**, which is required to connect the Google play store with Yellow.ai. For more information, click [here](https://www.iwantanelephant.com/blog/2020/11/17/how-to-configure-api-access-to-google-play-console/). 5. Click **Connect**.

Connect Google play store to Yellow.ai​

To integrate Google play store with Yellow.ai, follow these steps:

  1. Login to the Yellow platform and navigate to the Development environment.

    • In a two-tier environment, you can only add accounts in the Development environment.
    • In a three-tier environment, you can only add accounts in Staging/Sandbox environment.

  2. Go to Extensions > Integrations > Tools & Utilities > Google playstore. You can also search for Google Playstore in the Search box.

  3. In the Give account name field, enter a unique name, you cannot edit the account name once it is created.

  4. In Email, enter the email address of your Google play store account.

  5. In Private key and Package name, enter the private key copied from the Google console and package name of your Google play store account.

  6. Click Connect.

  • Similarly, you can add a maximum of 15 accounts.

Enable Google play store event to receive events in bot​

To receive notifications when a user posts a review for your app on the Google play store, you need to enable the playstore_review event in your bot. Once enabled, the bot can automatically fetch new reviews and trigger actions such as responding to feedback or escalating low-rated reviews to a live agent.

To enable Google play store event, follow these steps:

  1. On the Cloud platform, go to Staging or Development environment.

  2. On the left navigation bar, click Automation > Event > Integrations and search for playstore_review.

  3. Click on the more options icon and select Activate. If you have connected multiple accounts, you need to enable the event for each account.

  4. Once the event is activated, navigate to Automation > Build to create a flow.

  5. Create a new flow and set playstore_review as the trigger event and configure action for receiving rating and review.

Use cases supported for Google play store integration​

  1. Fetch user reviews and ratings: The bot can automatically fetch new app reviews and ratings from the Google play store. This integration enables real-time retrieval of user feedback. This helps to analyse the user sentiment and track app performance.

  2. Send response to user reviews: The bot or a live agent can respond to user reviews directly from the platform. When a user submits a review, the bot can send an automated response, or if the rating is low, escalate it to a human agent for personalized engagement. However, each review can receive only one response, with a maximum length of 250 characters.

Refer to the following video to see how the Google play store integration works: