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User segments overview

A user segment is a grouping of users based on common characteristics. There are two type of segments - Static segment and dynamic segment. You can use static and dynamic segments to effectively tailor your communication to different user groups and improve the overall user experience.

  • Static segments: These segments are manually created by uploading a specific set of users. For instance, you can upload users who have shown interest in a product, visited your pricing page, trial users or belong to a specific department. You can create static segments when uploading users via a CSV file.
  • Dynamic segments: These segments are generated based on conditions defined using user properties or events. For instance, you can create segments with users who purchased in the last 30 days, age is between 20-30 and so on. As these are dynamic, the user count in a segment changes over time.

Here are some user segmentation examples based on different specializations:

E-commerce:

  • New customers vs. returning customers
  • High-value customers vs. low-value customers
  • Product category preferences (electronics, fashion, home goods)
  • Purchase frequency (frequent buyers, occasional shoppers)

Travel and Hospitality:

  • Business travelers vs. leisure travelers
  • Destination preferences (beach destinations, adventure travel)
  • Loyalty program members vs. non-members
  • Travel frequency (frequent flyers, occasional travelers)

Health and Fitness:

  • Fitness enthusiasts vs. beginners
  • Age groups (youth, adults, seniors)
  • Fitness goals (weight loss, muscle gain, general wellness)
  • Preferred exercise types (cardio, strength training, yoga)

Financial Services:

  • High-net-worth individuals vs. retail banking customers
  • Investment preferences (stocks, bonds, real estate)
  • Life stages (students, professionals, retirees)
  • Financial goals (saving for retirement, buying a home)

Education:

  • Student grade levels (elementary, middle school, high school)
  • Subject interests (math, science, humanities)
  • Learning style preferences (visual learners, auditory learners)
  • Educational goals (test preparation, skill development)

These are just a few examples, and user segmentation can vary greatly depending on the specific industry and business goals.

Discover more about user segments through these linked articles: