SMS Outbound Engage FAQs

Who regulates SMS communication in India?

Telecom Regulatory Authority of India (TRAI) is the regulatory body for brand-customer communication.

Who are the telco operators?

Telecom (Or Telco) operators are the likes of brands like Airtel, Jio, Vodafone in India that ensures flow of SMSs (from brands to customers, in this case).

What is a DLT account?

Distributed Ledger Technology (DLT) is an account which brands need to create by giving relevant business info. The DLT account is in place to prevent customers from being SMS-spammed.

Brands should create a new DLT account with one of the Telco providers.

What is an Entity ID?

Entity ID is the unique ID given to the brand by the TRAI upon successful creation of the DLT account. There can be only one DLT account per business.

What is a Sender ID (or Header)?

Sender ID or Header is a 6-digit alphabetic name for transactional messages and telco operator-fixed 6-digit number for promotional messages. This is a personification of the brand’s contact name with respect to SMS.

What is a template ID?

This is the unique reference to the template message that you apply in your DLT portal.

What are the types of SMS notifications brands cans send?

There are two types of SMS notifications - 1. Promotional 2. Transactional.

Transactional notifications have three types:

a. OTP - only for banks.
b. Service Implicit - transactional notifications sent based on customer’s actions (e.g, product purchase confirmations, service related info, order/delivery status info, OTP by brands).
c. Service Explicit - Notifications to existing customers only promoting other products/services of the brand.