Creating Hyper-personalised Campaigns in Engage

If you’ve built a campaigns on yellow.ai, you can use the Outbound campaign to create hyper-personalised engagements based on user data.

To improve engagement rates of your campaigns, it’s extremely important to target the right set of users, with the right content.

Creating the right content

You can use the template manager to create the content you want to target your users with. It is possible to add variables in a template by using {{variableName}}

During your outbound campaign creation, the above variables can be mapped to user properties while selecting the message template

Targeting the right set of users

In the target audience step, you can choose the segment you want to target with the above content. You can also create a new segment by clicking on + New segment, which will allow you to create highly targeted segments with And/Or conditions.